“We owe everything to the hippies, the roots of the New Economy” – This multimedia performance, written and interpreted by Roberto Bonzio was proudly sponsored by Interlogica. We saw his work as an effective instrument to spread our culture of technology and economics.
Roberto Bonzio reinterpreted the developments that changed the West Coast, mainly California, and in particular in the area known today as “Silicon Valley”.
THE STORYTELLING
The performance consisted of a series of apparently insignificant, isolated and unrelated events, only to reveal their connections and importance during the narration. The evolution of Californian society was traced by collecting stories of everyday life from the beginning of the 19th century as well as from the 60s and 70s.
The focus was on the Silicon Valley, the cradle of technological development, where innovators like Steve Jobs, Bill Gates, Mark Zuckerberg, Elon Musk represented the embodiment of successful business. A lot of Italian visionary thinkers, such as designer Ettore Sottsass, Federico Faggin – who invented the microchip and the touch technology -, Adriano Olivetti and Maria Montessori greatly contributed to the success of Californian society. These people made the difference by thinking out-of-the-box and feeding the utopian ideal that inspired generations of young Americans during the 60s and the 70s.
UTOPIA AND INNOVATION
The multimedia storytelling, ranging from those years of rebellion to today, was supported by videos and a soundtrack. The narration explored the roots of the Hippy utopian ideal and revealed its evolution. Starting from the concept of living in a peaceful world, without wars and in harmony with nature, the Hippie ideal reached the concept of singularity, which is the threshold where technologically advanced machines will acquire human intelligence and soul. Roberto Bonzio, from Mestre (Venice), believes that singularity will remain a utopian concept, since the human soul cannot be reproduced inside technologically advanced objects.
PASSION AND SUCCESS
You need to free up your ideas, even the wildest ones, in order to innovate. These ideas usually come from people who are really passionate about what they do.
Hence my motto: “Trust your crazy ideas” .
Passion links these different people and their stories, and becomes a crucial aspect of their work. Passion makes people wonder, it makes them find new inputs and interpret the present to look for a better future. Federico Faggin applauded the performance and was invited on stage, where he explained how his passion for technology and research continues to live through his work and through the passionate work of committed young researchers.
Alessandro Fossato, CEO of Interlogica, was also invited on stage, where he reiterated: “The most beautiful and successful things come from people who are passionate about their work.”
