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AGILE AND SCRUM COACHING FOR THE MARKETING TEAM

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AGILE AND SCRUM COACHING FOR THE MARKETING TEAM

The Agile culture was born at the end of the 90s to answer to the growing needs of the software development industry, a field where work is highly variable and subject to quick changes. Agile represents the ability to change scope with minimum effort, maintaining fixed objectives and quality.

This approach, with its values and principles, gave birth (among other things) to the Scrum framework, which is based on an empirical, iterative and incremental approach to product development.

Interlogica decided to adopt Agile as company culture and to base its operations on the Scrum methodology.

The commitment to understand and apply this company culture internally and externally is further proven by the presence in the company organisation of Andrea Provaglio, international expert that acts as Enterprise Agile Coach.

The Scrum methodology in the company is not only used by developers, but also by other teams, like Marketing and Communication.

In this case, Andrea presented  “Dreaming”, his Agile interpretation of an organisational analysis model designed by One Consulenza Evolutiva. This approach, applied following the Agile culture principles, works very well for all the teams that work on an abstract plane, in a world made of ideas and creativity.

Provaglio explains to the team how fundamental it is for a company to grow a dream (vision, objective) that, through order and actions, becomes the “engine” of production activities.

In the business world, it’s possible to observe how success is often linked to the capacity of maintaining the right balance between productive actions that answer the ‘needs’ and the ones that answer to ‘dreams’.

In the video, down below, “Dreaming in Agile” you’ll see how to feed the vision, finding the right balance between dreams and needs.

Dreaming in Agile, chapter 1
Dreaming in Agile, chapter 2
Dreaming in Agile, chapter 3
Play
Play
Play
Play
Dreaming in Agile, chapter 1
Dreaming in Agile, chapter 2
Dreaming in Agile, chapter 3
2018-03-22T12:28:28+02:00 By |Categories: News|Tags: , |

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