SOME NEW SCENARIOS FOR DIGITAL TECHNOLOGIES IN EXHIBITIONS
On Wednesday 3rd July starts ExpoNetwork Forum, 2019 edition, at Excelsior Hotel Gallia in Milan. This is a platform for meeting, exchanging, interacting and learning for professionals of the Italian exhibition industry.
Alessandro Fossato, Interlogica’s CEO, will be talking about the DNA of his company which relies on white hacking. Being Ethical Hackers is a distinctive approach which allows penetrating the market and satisfying clients’ needs whilst realizing ad-hoc technological solutions. A Hacker’s curiosity makes him/her see the world from different angles, usually quite different from its status quo. Technology can absolutely be the real lever on which the exhibition organizers can build the connections for a new future.
ExpoNetwork Forum is a yearly event organized by GRS Research and Strategy. Such company works in strategic researches for Italian and international exhibitions, big events and visitors’ attractions. After the first three editions, which had more than 200 professionals attending, now, for its 4th experience, there is a completely brand-new look. Only 100 professionals will be able to attend, so getting to know the others will be way easier. There will be round tables and workshops in order to have many healthy conversations and then sum up all the ideas discussed.
There will be 3 different main topics discussed during the whole day, mainly about digital transformation: digital impact, digital marketing and hacking the industry.
The exhibition industry is facing a historical moment of massive changes. Now, exhibitions which were previously relegated to a couple of days of exposing things, is now a key element which can last for a whole year, whilst adopting digital experience.
Digital technologies have the massive potential of evolving the way in which we experiment the world and, for the exhibition industry, the same concept of the exhibition.
During the event there will be important speakers such as Corrado Facco, LINK Business Strategy, Enrico Gallorini, GRS Research & Strategy, Cristina Fogazzi, L’Estetista Cinica (The Cynical Beautician), Francesca Golfetto, Bocconi University, Gianluca Salviotti, SDA Bocconi – DEVO Lab, Matthias Tesi Baur, MBB Consulting Group and Maurizia Villa, Korn Ferry International. They will all introduce the best ways to use such tools in efficient and coherent ways.
ExpoNetwork Forum 2019 is realized through crowdfunding, which, since 2nd May 2019, has had the following sponsors: BolognaFiere, CFI-Comitato Fiere Industria, Fiere di Parma, Fondazione Fiera Milano, Ge.Fi. Gestione Fiere, Interlogica, Senaf – Bos, SO-FAIR, VeronaFiere, Expo Consulting, Made in Steel, Mido, Micam, Asal, Fiera Bolzano, KPMG, Almast And, Venditalia, Events Intelligence, Salone Nautico, Fiera Milano, Autopromotec, Sherpa, Jot-To.
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INFORMATION:
ExpoNetwork Forum
July 3rd, 2019
8:30 a.m. – 16:30 p.m.
Excelsior Hotel Gallia
Piazza Duca d’Aosta 9,
20124 Milan
