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B2B E-commerce (for high-volume orders) to enable REDA customers to view, browse, and purchase from a digital catalog along with a detailed view of fabrics
Front-end: single page application with React
Back-end: API in C#
Innovation pathway focusing on the customer’s needs and connecting them smoothly and functionally with the salesperson who acts as a support to finalize orders
Use for both desktop and mobile
Design for quality user experience (UX)
B2B PLATFORM: FULLY INTEGRATED INTO ECOSYSTEM
The traditional B2B buying process involved time-consuming market research, meetings with suppliers, negotiations, and complex purchasing processes.
Due to technology, this process has become digital and automated.
B2B buyers expect to find all the information they need online and purchase quickly and efficiently. This means the assurance of a professional and functional sales setup that offers a personalized and user-friendly buying experience through a clear and easy-to-use online platform.
ALL REDA COLLECTION. ANYTIME. ANYWHERE.
The Reda Group, a manufacturer of merino wool fabrics for men’s clothing, is a historic company that has been in manufacturing for more than 150 years and is strongly focused on technological innovations. Their need was to have a marketplace for their B2B customers that is impactful and extremely easy to use.
Every company has a unique process and operates with a range of systems that support its operations, including legacy systems and private databases. As a result, the focus was primarily on analyzing processes and infrastructures to ensure not only the best solution but also a scalable and flexible system.
Introducing Reda 4.0, the web and mobile digital platform that enables sales order management, allowing buyers one-click access to the entire catalog of fabrics made from pure Merino wool, 100% Made in Italy by the company. This custom system offers a personalized experience, utilizing functional data to interact with the internal management system.
User-friendly interface and easy-to-use B2B platform.
Easy access from multiple devices. Real-time data synchronization.
Provides all relevant information needed for the purchasing process.
Fast loading of the web application. Modern technologies.
Flexible architecture for an increasing number of users.
Web application security, data protection, and backup.
The Reda 4.0 platform has been designed to seamlessly adapt to the company’s infrastructure and process. Orders and products have been synchronized with the management system, a fundamental element to achieve the benefits of unified management. In fact, all products available on the portal originate directly from the management system, simplifying and speeding up operations to the fullest extent.
- Creation of a comprehensive technical data sheet for each product.
- Real-time notification of fabric cuts availability (via API/warehouse management system).
- Users can add items to their personal selection
- Responsive platform accessible from anywhere and at any time
- Real-time support through video chat and co-browsing
- Additionally, upon request for an order, an intermediate step is introduced which goes through the sales representative before finalization.
PROS OF REDA 4.0
✔ Promotes customer loyalty
✔ Allows greater customization
✔ Provides more flexibility
✔ Designed to offer greater scalability
✔ Advanced information-gathering features
The partnership between Interlogica and Reda is of high quality, placing dialogue and collaboration as a solid foundation of the relationship to combine technology and development with a human and relational dimension, leading to a result of absolute excellence.