The automotive sector is gaining a new potential partner for car dealerships and garages. BtheOne was founded last June, bringing together five sector experts to “use innovative projects and ideas to support dealerships and create unique and personalised customer solutions.”


The newly-founded company joined the Interlogica Group at the end of June. The company – at the cutting-edge of IT solution design and development (including in the automotive sector) – has become a majority shareholder in BtheOne.

A press release issued by the company states that “the founding of BtheOne represents a necessary and progressive step for Interlogica, after having consolidated its presence in the long-term rental market. In fact, by going back along the automotive sector value chain, dealerships will definitely become a new target for Interlogica.


Unsurprisingly, BtheOne hopes to become a partner for dealerships and garages alike, offering a wide range of digital strategy solutions and consulting services from pre-sales to post-sales. BtheOne will offer strategic and operational support based on innovation and creativity in order to tackle the challenges of a market in continuous evolution.

The new company hopes to optimise inefficient processes and use the Internet of Things and CRM technology to digitally manage car dealerships.

Its business activities will range from designing custom websites and B2B dealer auction platforms to automotive marketing consulting and the organisation of B2B events for the automotive sector. BtheOne will also be offering dealers two additional important services as part of its core business: the digitisation of services and post-sales CRM systems.


The BtheOne team includes five automotive sector experts coming from a range of backgrounds: Thomas Grones and Matteo Cimegotto, founders and business developers, Matteo Tessarotto, marketing manager, Nicola Marella, full-stack developer, and Guenda Patron, web UX/UI designer.

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