DIGITAL TRANSFORMATION: WHEN PURE STRATEGY IS BETTER THAN VIDEOGAME TECHNOLOGY
An old proverb goes: “Who knows does, who does not know talks”. The truth is that, every single day of our lives, we are pestered by silly, storytelling ads full of buzzwords where the narrative element wins over the practical and tangible ones. “Digital...
Company Purpose: why we need it now more than ever
CAN THE BUSINESS GIVE ITSELF SOME OBJECTIVES? ARE THEY TO BE FOUND ONLY IN PROFITS? IS IT NOT THERE SOMETHING MORE FASCINATING, LIKE A DESTINATION, A REAL CALLING IN THE LIFE OF A FACTORY ON TOP OF THE DAILY RHYTHM?– A. Olivetti We have felt the need for it for a very...
CONFESSIONS OF AN AGILE BUDDING MARKETER
ON THE WAY TO AGILE MARKETING DECEMBER 5th AND 6th, THE FIRST SEED WAS PLANTED (HOW TO START AGILE MARKETING) Two days. Deborah Ghisolfi arrives in Interlogica to get us started with Agile Marketing. We are no slouch though, Deborah was a speaker at one of our events...
