Product design mainly requires deciding what your target market is. Products are meant to be used by hundreds of thousands of people, but as a matter of fact, every product/user interaction is personal. There is a tendency to consider people as a cohesive group with...
The last few years have been a challenge for most organizations, especially in the field of cybersecurity. Companies are cyber security aware, they understand the key importance of data and systems protection and the future role that cybersecurity will play. In PWC's...
Ready to go to Mars? We have been working on it forever and a day. We like to think that we have accomplished something. There we go, our new brand, a long work done on our brand identity finally comes to an end. This renewed focus reflects the fact that we are an...
Live the Values you want to promote – Cluetrain Manifesto, New Edition, clue n° 114 It has been a while since the last time I wrote an article. Sometimes I wonder why. It might be that I haven’t felt the need to express myself and my feelings. Now it is an important...
Over the past year, IoT has made significant advances and it is likely to be a springboard for post-Covid recovery. In fact, many IoT ventures which would have taken years to see the light, have been sped up by the pandemic, social distancing, and remote working. It...
The expression “Smart Building” is a product of the Big Data era. The exponential amount of CPU power and faster broadband connections have increased what can be realized in protecting and managing buildings. It is not clear to everyone yet what “Smart Buildings”...
Digital transformation and software quality Software quality is one of those guarantees, often neglected, within the scope of a project development on Digital Transformation. The first release of a software project is usually 70% around it being fit for purpose on...
An old proverb goes: “Who knows does, who does not know talks”. The truth is that, every single day of our lives, we are pestered by silly, storytelling ads full of buzzwords where the narrative element wins over the practical and tangible ones. “Digital...
CAN THE BUSINESS GIVE ITSELF SOME OBJECTIVES? ARE THEY TO BE FOUND ONLY IN PROFITS? IS IT NOT THERE SOMETHING MORE FASCINATING, LIKE A DESTINATION, A REAL CALLING IN THE LIFE OF A FACTORY ON TOP OF THE DAILY RHYTHM?– A. Olivetti We have felt the need for it for a very...
